Dubai is making strides in the digital media landscape with the launch of Dubai+, an innovative streaming service aimed at delivering a wide variety of content to audiences of all ages. This initiative marks a significant step in Dubai's ambition to become a leading hub for media and content production.

Strengthening the Media Ecosystem

Under the leadership of Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, the Dubai Media Council has unveiled this platform as part of its strategy to expand the emirate's digital media ecosystem. At a recent meeting, Sheikh Ahmed outlined plans to bolster local production capabilities and foster Dubai's reputation as a global media center.

Dubai+ is poised to offer a comprehensive library of films and series that encompass local, Arab, and international productions. This move aligns with Dubai's goal to enhance its role in the creative economy by attracting talent and investment.

Fostering Creative Growth

Samr Al Marzooqi, overseeing Films and Production, discussed new initiatives aimed at supporting Dubai's film sector. These plans include nurturing creativity, growing audiences, and supporting both Emirati and international talent.

Efforts are also being made to promote cinema as an art form and a cultural expression, further embedding the film industry into Dubai's cultural fabric.

Embracing Technology and Innovation

Sheikh Ahmed emphasized investment in talent, youth empowerment, and technology such as AI, to drive the media sector forward. These elements are seen as vital to ensuring Dubai remains at the forefront of global digital media.

Mona Al Marri highlighted the need for clear goals and governance to turn strategic plans into tangible outcomes. Her focus is on ensuring that initiatives are rapidly implemented and their impacts are measurable.

Encouraging Private Sector Partnership

Nehal Badri spoke on the importance of private sector collaboration to boost content creation and storytelling capabilities. Such partnerships are crucial for enhancing operational performance and reaching wider audiences, while ongoing investment in talent and technology supports sustained growth.

The launch of Dubai+ is expected to significantly contribute to the growth and development of Dubai's media industry, aligning with broader economic objectives.