The Dubai Shopping Festival (DSF) has announced the launch of its key promotional campaigns across Dubai, starting from December 26, offering residents and visitors an extensive shopping season packed with discounts, rewards, and exciting prize opportunities.

The promotions include the start of the Dubai Shopping Festival Sales, the launch of the new “Scan & Win” offers, exclusive mall rewards, and the return of the popular 12-Hour Sale, which traditionally attracts high footfall across retail destinations in the emirate.

This year’s festival will see participation from more than 1,000 international and local brands and over 3,500 retail outlets across Dubai. The festival runs until January 11, providing shoppers with an extended opportunity to enjoy special deals, immersive retail experiences, and the chance to win valuable prizes.

The DSF Sales Season offers discounts ranging from 25% to 75% on over 800 global and local brands, covering a wide variety of product categories, including fashion, beauty products, home essentials, electronics, children’s wear, and lifestyle items.

These offers will be available for five consecutive weeks, allowing shoppers ample time to plan their purchases.

As part of its reward-driven shopping experience, DSF is introducing the Scan Receipts initiative, enabling shoppers to enter prize draws by scanning their purchase receipts from participating malls. Receipts can be uploaded via the dedicated app, giving participants the chance to win prizes worth up to AED 1 million.

The initiative aims to encourage repeat mall visits while enhancing the overall shopping experience during the festive season, combining entertainment, rewards, and value-driven retail.

With its wide range of promotions, exclusive rewards, and attractive discounts, the Dubai Shopping Festival continues to strengthen Dubai’s position as one of the world’s leading shopping destinations, offering a seamless blend of retail excellence and festive celebrations throughout the season.